Bob Poznanovich is the Chief Business Growth Officer and a member of the Executive Leadership Team at the Hazelden Betty Ford Foundation. He manages the organization’s strategic relations with health systems, employers, insurance and managed care organizations, professional referents and other national accounts, along with the patient access and placement team. Bob is also responsible for bridging the gap between product development, marketing and sales to help the nonprofit reach more people with its lifesaving substance use and mental health care and resources
Bob joined Hazelden Betty Ford in 2009 after many wide-ranging and successful business ventures elsewhere. Prior to joining the organization, he co-founded and served as the CEO of AiR Health a behavioral health company. Before that, he spent over 20 years as a senior business development executive in the technology industry. He also co-authored the Hazelden Publishing title, It Is Not Okay to be a Cannibal: How to Stop Addiction from Eating Your Family Alive. On top of that, he also gives public speeches and media appearances to share his expertise on a variety of addiction-related topics, including the impact of addiction in the workplace.