Mark Peterson, RPh

Mark Peterson is the Chief Commercial Officer for Genoa, a QoL Healthcare Company. Peterson joined Genoa in 2003 with the mission to build the company into a nationwide provider of pharmacy services. Since joining Genoa, Peterson assisted in pioneering a model of pharmacy services inside mental health clinics and has successfully grown the company from the four pharmacies in two states in 2003, to our current size of more than 390 pharmacies in 44 states, plus the District of Columbia, serving over 630,000 consumers per year. Throughout his fourteen years with the company, Peterson has had oversight and roles in most areas of the business, originally overseeing operations and then over the years his primary focus has been sales, marketing and business growth. Peterson also served on the board from 2003 through 2011 and has played a significant role with our private equity partners. Currently, he oversees the corporate strategy, sales, marketing, government affairs, payor relations, business and community development efforts. Prior to Genoa, Peterson was Senior Vice President of Marketing and Data Services with HealthNexis LLC, a company designed to improve contract management and collaboration between healthcare manufacturers, distributors, buying groups and providers. Prior to HealthNexis, he was co-founder and COO of Embion, Inc., a supply-chain management company providing procurement automation for medical clinics. Before working at Embion, Peterson had various leadership roles at Chronimed, a specialty pharmacy, and with Ingenix, the outcomes and clinical trials business unit of United HealthGroup. At Ingenix, he was Vice President of Sales for the economic and outcomes research division. Peterson has a Bachelor of Science in Pharmacy from the University of Minnesota. His pre-pharmacy coursework at the University of Saint Thomas in St. Paul, Minnesota, included a computer science emphasis.