Maximizing Revenue, Aligning Internal Growth Strategy & Succeeding In Value-Based Care: An OPEN MINDS Executive Seminar on Marketing Strategy

February 17, 2022 | 9:00 a.m. – 12:30 p.m.

This Executive Seminar will be presented virtually February 10th, from 1:00 p.m. – 3:00 p.m. ET

Marketing is an invaluable tool for success and sustainability. Our essential and proprietary marketing planning process gives you the strategy and tools needed to compete. Having your sales and marketing team and your marketing plan aligned with your strategy for growth amidst a shift into value-based reimbursement is necessary. This “can’t miss” half day opportunity provides your executive team with the skills to create a marketing plan that is solid, but flexible enough to grow your best practice competencies and position your organization with a competitive advantage in an ever-shifting marketplace. This is the only marketing seminar of its kind and is designed specifically for specialty provider organizations in the health and human services field. In this session you will:

• Learn the components to developing a marketing budget, including revenue forecasting, expense budgets, and return on investment
• Step by step process for creating a successful marketing plan and how to implement it
• Gain insights and access to signature marketing planning process and tools

Casey Zanetti, Senior Associate, OPEN MINDS

Timothy Synder, Jr., Chief Marketing Officer, OPEN MINDS