Ashley Gibson MA, LADC has been part of Hazelden Betty Ford since 2006, starting as a direct-care clinician. Shortly into her tenure she shifted her focus to using her clinical experience and expertise to improve a patient’s access to treatment services by supporting Hazelden Betty Ford’s work with third party payers. Having direct clinical experience, coupled with a payer and a provider utilization review background, Ashley’s knowledge has lent itself well to maximizing the relationships with payers and enhancing the patient experience as it relates to access, utilization and network management.
Ashley has been with Hazelden Betty Ford throughout their transition from an organization focused on residential care with a fixed-length-of-stay mindset to an organization focused on a patient-centered, individualized experience. Using a holistic health model, Hazelden Betty Ford supports patients’ overall engagement in services throughout the continuum of care, guiding them from clinical management into self-management of their disease. Ashley is passionate about upholding this model through building collaborative relationships with national, regional and local payers and securing creative contracting models to include: value based reimbursement, case rate agreements and Center of Excellence programs across all of Hazelden Betty Ford’s sites and programs.