Casey Zanetti brings more than 15 years of experience in marketing strategy, brand development, product launch, and customer success to the OPEN MINDS team. She currently serves as a Senior Associate in the OPEN MINDS consulting practice.
Prior to her position at OPEN MINDS, Ms. Zanetti served as the Founder and Senior Marketing Consultant at Zane Group. During her time at the Zane Group, Ms. Zanetti worked with entrepreneurs and established organizations to develop and execute strategic marketing plans that were data-driven and provided meaningful results.
Prior to her role at the Zane Group, Ms. Zanetti served as the Vice President of Marketing at Twistle. In this role, Ms. Zanetti developed a strategic plan to grow revenue by 100% in 2020. In addition, she developed an inbound and outbound marketing plan to build brand awareness, articulate value proposition, and generate qualified leads. Ms. Zanetti also defined Twistle’s key differentiators in the market based on competitive landscape, value proposition, key personas, and mission/vision/values.
Prior to her role at Twistle, Ms. Zanetti served as Vice President of Marketing for InDemand Interpreting. Ms. Zanetti established the marketing arm of InDemand and built a successful marketing and sales development team to execute a strategy that supported a CAGR of ~40% YoY. She built a premium brand by aligning InDemand’s offering with relevant industry trends to solve pain points and support thought leadership. She also developed the 5-to-Thrive program to support a seamless customer journey across the organization and positioned InDemand as a thought leader in the health care industry.
Prior to her role at InDemand Interpreting, Ms. Zanetti served as Director of Marketing for Apex Learning. She created aggressive revenue growth and initiated a social media strategy to support the sales organization and connect with previously overlooked stakeholders and influencers to increase sales.
Ms. Zanetti received her Bachelor of Arts, focused on International Marketing, from Western Washington University. In addition, she received her Master of Arts, Whole Systems Design, from Antioch University. She holds certificates in Digital Marketing, Executive Leadership, and Graphic Design.
